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Can Social Media Help A Small Business?

Written by Ken Gaebler
Published: 7/11/2011

Entrepreneurs should ask themselves a few quick questions before starting up their social media presence.

While the news for small business owners has pointed toward getting onto social media as soon as possible, a post by Raymond Ray and the Smallbiztechnology.com team on BusinessInsider.com advises entrepreneurs to ask themselves a few quick questions before starting up their social media presence.

Social Media Effectiveness Question

Ray said businesses should take stock in what their expectations are, whether social media actually can help their business and if the business has the time and resources to invest in social media.

In regard to expectations, Ray writes that businesses wont get onto social media and gain thousands of fans right away. He said that if expectations were initially unrealistic, it is never too late to re-approach social media in a more business-like manner.

According to a poll from Webs, 69 percent of small business owners said they use social media at their companies. The same poll show that 59.4 percent of businesses said they feel it has not met or only somewhat met their expectations. Despite this, 77.5 percent said they plan on spending more on social media in 2011.

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