September 24, 2018  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Small Business News for Entrepreneurs

 

Small Business Marketing News

 

Consumer Sentiment Hits Lowest Level Since March, Survey Finds

Written by Ken Gaebler
Published: 8/14/2009

Reuters/University of Michigan Survey of Consumers indicates unexpected decrease in consumer sentiment.

The Reuters/University of Michigan Survey of Consumers had some bad news for small businesses hoping for a boost in sales to carry them through the recession, as the latest sentiment index decreased unexpectedly in August.

Entrepreneur Marketing Idea

The preliminary August consumer sentiment index decreased 2.8 points since July's reading to reach 63.2, Reuters reported.

The current conditions index also declined, down to 64.9 from July's 70.5, as did the expectations index, which fell 1.1 point to 62.1.

Although the August consumer sentiment reading is the lowest since March, it is well above the three-decade low of 55.3 in November, Bloomberg reported.

Economists polled by Bloomberg had expected the index to rise to 69, making the decline unexpected.

The index results are also surprising considering the concurrent release of the consumer price index from the Bureau of Labor Statistics, which showed that the cost of living remained the same.

The decline in consumer sentiment and confidence was reflected in the recently released Department of Commerce retail sales figures, which found that sales declined 0.1 percent in July after rising 0.8 percent in June.

Have Friends Who Might Like This Article?

Tweet via @gaeblerdotcom Share this on Twitter

Let them know on LinkedIn

Ready to Learn More? We Think You Might Like These Articles:

 


About Our Small Business Magazine

If you liked this small business news article, you can find plenty more like it on our site. We cover the latest news stories for entrepreneurs. In addition to breaking news for entrepreneurs, we also have tons of how-to articles that cover topics like writing a business plan, hiring and firing employees, selling a business and much more.

 

 

Additional Resources for Entrepreneurs

Help for Native American Entrepreneurs

Resources for Gay Entrepreneurs

Businesses for Sale

Online Entrepreneur Tools

Economics

Lists of Small Business Incubators

Lists of Angel Investors