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Small Business Marketing News
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Consumer Sentiment Hits Lowest Level Since March, Survey FindsWritten by Resources for Entrepreneurs Staff
The Reuters/University of Michigan Survey of Consumers found that consumer sentiment is at its lowest point since March. The Reuters/University of Michigan Survey of Consumers had some bad news for small businesses hoping for a boost in sales to carry them through the recession, as the latest sentiment index decreased unexpectedly in August.
The preliminary August consumer sentiment index decreased 2.8 points since July's reading to reach 63.2, Reuters reported. The current conditions index also declined, down to 64.9 from July's 70.5, as did the expectations index, which fell 1.1 point to 62.1. Although the August consumer sentiment reading is the lowest since March, it is well above the three-decade low of 55.3 in November, Bloomberg reported. Economists polled by Bloomberg had expected the index to rise to 69, making the decline unexpected. The index results are also surprising considering the concurrent release of the consumer price index from the Bureau of Labor Statistics, which showed that the cost of living remained the same. The decline in consumer sentiment and confidence was reflected in the recently released Department of Commerce retail sales figures, which found that sales declined 0.1 percent in July after rising 0.8 percent in June. About Our Small Business Magazine If you liked this small business news article, you can find plenty more like it on our site. We cover the latest news stories for entrepreneurs. In addition to breaking news for entrepreneurs, we also have tons of how-to articles that cover topics like writing a business plan, hiring and firing employees, selling a business and much more.
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