December 18, 2018  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Small Business News for Entrepreneurs

 

Small Business Marketing News

 

Google Lets SMB Marketing Find Target Audiences

Written by Ken Gaebler
Published: 11/24/2009

Google makes targeted marketing easier for SMBs.

Google's latest acquisitions to expand their advertising empire could be good news for small business owners. PC World reports that the search engine recently purchased AdMob and Tercaent - acquisitions that could give SMBs the chance to market more efficiently.

Entrepreneur Marketing Talk

AdMob targets advertising on mobile devices and Teracent is a firm that focuses on online display advertising. Teracent, in particular, will maximize Google's online search-based advertising; its display ads can be highly audience-specific.

The acquisition of both of these tools by Google means that SMBs using online marketing strategies might now have the chance to match the marketing efforts of larger corporate competitors on a fraction of the budget. When SMBs buy advertising space on Google, they only pay for the core audience, but AdMob and Teracent will help SMB owners find more specific target audiences.

In theory, smaller companies can get more bang for their marketing bucks by purchasing advertising that is much more likely to result in revenue by reaching closely targeted audiences.

Low-cost social media and online marketing is proving its worth to small businesses in these economic times as Vertical Response reports that 96.2 percent of SMB owners say they will be using internet marketing in 2010.

Have Friends Who Might Like This Article?

Tweet via @gaeblerdotcom Share this on Twitter

Let them know on LinkedIn

Ready to Learn More? We Think You Might Like These Articles:

 


About Our News for Small Business Owners

Our small business news site is packed with useful information for small business startups and entrepreneurs. Find helpful entrepreneur resources about small business management, financing, marketing & technology.

 

 

Additional Resources for Entrepreneurs

Help for Native American Entrepreneurs

Resources for Gay Entrepreneurs

Businesses for Sale

Online Entrepreneur Tools

Economics

Lists of Small Business Incubators

Lists of Angel Investors