Marketers Plan To Increase Spend On Online Activities In 2011
Written by Ken Gaebler
Small businesses are planning to increase their marketing budgets in 2011, focusing on social media and online elements.
Recent news for small businesses has been chock full of gadgets and strategies from the technology sector designed to help companies reach new and loyal consumers.
In fact, a recent survey from BtoB Online found that marketers are planning to increase their investment in these technologies this year. While 51.9 percent of marketers indicated that they will up their marketing budgets, 78.5 percent of these respondents plan to increase their online budgets.
Specifically, 70.7 percent said they would increase spending on websites, followed by 68 percent who plan to up their email activities, 62.6 percent who noted social media and 56.8 percent who will be increasing their use of search.
"We have increasingly shifted annually our work to reflect the way markets are consuming information, which is through online. It allows us to be much more targeted," said John Kennedy, vice president of corporate marketing at IBM.
Small businesses, in particular, have embraced social media. A recent study from eMarketer reported that 60 percent of Facebook's nearly $2 billion in ad revenue came from this sector.
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