Marketing Continues To Top Small Business Priorities
Written by Ken Gaebler
In 2011, technology news for entrepreneurs will certainly rise in relevance, as recent surveys predict a growing focus on marketing and social media.
n 2011, technology news for entrepreneurs will certainly rise in relevance, as recent surveys predict a growing focus on marketing and social media.
According to the Manta Small Business Survey, marketing will be a priority among small companies. The survey, which polled 766 small business owners, reported that 47 percent of respondents have put marketing and sales as No. 1 on their spending lists.
Additionally, small businesses continued to note the importance of implementing social media strategies, with 42 percent saying they find the sites useful in connecting with their customers. However, 30 percent of owners reported that they did not find the technology useful and an additional 8 percent noted that they have no plans for using it in the future.
Despite an expected growth in spending, small business owners remain a cautious bunch, thanks to continued economic difficulties. In fact, 67 percent of respondents said they do not believe the recession is over.
The most recent Index of Small Business Optimism from the National Federation of Independent Business supports this last finding, reporting that optimism dropped 0.6 points in December.
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