December 13, 2018  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Small Business News for Entrepreneurs

 

Small Business Marketing News

 

Online Coupon Marketing Depends On Planning

Written by Ken Gaebler
Published: 2/28/2011

Groupon has proved to be a blessing and a curse for many small businesses. However, experts say it's all in the planning.

While the effectiveness of group purchasing and coupon sites such as Groupon have been debated recently in small business news, other entrepreneurial experts are urging owners to remember that couponing, like any marketing strategy, has its pros and cons.

Entrepreneur Marketing Differentiation

Coupon sites offer small business owners the chance to reach a huge audience of local consumers by being featured as the only "deal of the day." Furthermore, there is no upfront cost to launch a coupon promotion because you only pay the coupon service a percentage of the total amount of what you sell.

"Your goal for a successful online coupon offer should be the same as for any promotion. You not only want to attract new customers to your shop, you want them to come back again and again - and pay full price for your cupcakes when they do," writes Jacqueline Taylor for the Houston Chronicle.

However, owners need to make sure when they offer a coupon, they will be able to keep up with the demand - or risk generating negative buzz - and deal with the potential hit that day to their profit margins.

As a recent article in The New York Times observed, it's all about planning. ABC Language Exchange offered a deal to place people in any language, at any level for half-price and, subsequently, were unable to deal with the 380 people who began calling.

Have Friends Who Might Like This Article?

Tweet via @gaeblerdotcom Share this on Twitter

Let them know on LinkedIn

Ready to Learn More? We Think You Might Like These Articles:

 


About Our Small Business News

If you enjoyed this article, you can find plenty more like it on our site. We cover current news stories for business owners. In addition to breaking news for entrepreneurs, we also have tons of how-to articles that cover things like writing a business plan, hiring and firing employees, getting publicity and much more.

 

 

Additional Resources for Entrepreneurs

Help for Native American Entrepreneurs

Resources for Gay Entrepreneurs

Businesses for Sale

Online Entrepreneur Tools

Economics

Lists of Small Business Incubators

Lists of Angel Investors