December 12, 2018  
 
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Search Engine Optimization An Opportunity For Small Business

Written by Ken Gaebler
Published: 10/7/2009

Small businesses should look to the opportunities for marketing through search engine optimization.

The growth of search engine optimization (SEO) as a tool for marketing is good news for small business owners with limited advertising budgets, according to SEO experts who have seen this marketing technique explode over the past few years.

Entrepreneur Marketing Payback

With more business-to-consumer interactions coming via the web, businesses are demanding online internet strategies to improve their overall web traffic while increasing their website's conversion rates, according to Kathleen Fealy, president of KF Multimedia & Web, a consulting firm.

Particularly for small businesses, organic results in search engines - as opposed to paid search engine advertising - presents a long-term strategic opportunity for improving visibility and conversion on the web.

"The economic realities of this year forced businesses to look at how and where they were putting their resources and if they could be better utilized," Fealy said. "Many businesses reallocated their marketing budget by decreasing their print advertising and increasing their online marketing budget."

Not only can businesses' websites be indexed by the search engines, but so can their videos, images, news stories, blogs, local search listings and Facebook business pages, providing long-term exposure for the business, its products and services.

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