September 24, 2018  
 
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Small Business Frequented By Star Musicians

Written by Ken Gaebler
Published: 5/5/2009

One family-owned business continues to thrive despite tough economic times.

While many owners are cutting costs and developing new ways of networking, one New Jersey company makes inspiring news for small businesses everywhere.

Entrepreneur Marketing Challenges

Petillo Masterpiece Guitars is a small, family-owned business, providing instrument repair services and sales. Yet this small business has a rather impressive client list, ranging from Bruce Springsteen to Cindi Lauper, according to the Costal Monmouth Bureau.

Owner Philip Petillo established the family outfit back in 1966 when he had saved enough money, which, at that time, was $20,000. His son now features prominently in the business' operations, located near Asbury Park, NJ.

According to the paper, Petillo has "never advertised" making his notoriety all the more intriguing. Then again, his client list isn't exactly ordinary.

"You wouldn't believe the number of famous people who have been here," the elder Petillo told the newspaper, citing visits from Jerry Garcia, Mick Jagger and Willie Nelson.

Perhaps Petillo need not attempt social networking to dredge up business, even though many other small business owners are looking to the internet to advertise.

A recent AMI Partners survey provided some eye-opening news for small businesses. Only one in five North American SMBs currently advertises online.

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