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Google Targets Startups With $100k In Cloud Platform Credits

Written by Ken Gaebler
Published: 9/17/2014

As part of its Cloud Platform for Startups initiative, Google rolls out an offer to give early-stage startups $100k in Cloud Platform credits for one year, enabling them to host their applications and data on Google servers.

When it comes to technology planning for small businesses and startups, free technology can be an attractive lure. Now, in a bid to appeal to certain types of startups, Google is making technology much more affordable with a recent offer of free credits for its Cloud Platform solutions.

Google Cloud Platform for Startups

According to ZDNet and other sources, Google is offering early-stage startups $100,000 in Cloud Platform credits for a period of one year. To qualify for the program, startups must be less than five years old and earn less than $500,000 in annual revenue. Qualifying startups must also apply through one of 50 accelerators, incubators or VC funds that Google partners with around the world.

The credit can be applied to a range of Google services including App Engine, Cloud Storage, Cloud SQL and BigQuery.

On the surface, the program is designed to help startups offload complex infrastructure requirements, with Google managing applications, database and storage servers. But on a much deeper level, the offer represents Google's bid to entice startups to embrace the Google Cloud Platform for Startups and the Google API ecosystem.

"This offer supports our core Google Cloud Platform philosophy: we want developers to focus on code; not worry about managing infrastructure," said Julie Pearl, director of Developer Relations at Google. "Starting today, startups can take advantage of this offer and begin using the same infrastructure platform we use at Google."

Participating startups will also gain access to Google's technical solutions team with the ability to schedule one-on-one technical architecture reviews and 24/7 phone support.

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