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New York Business Incubator Hopes To Create University Atmosphere

Written by Ken Gaebler
Published: 1/24/2011

General Assembly, a business incubator, is launching this month in New York City.

As technology news for entrepreneurs continues to point toward New York City as an emerging scene for tech startups, innovative workspaces are opening at a more rapid rate.

Entrepreneur New Business

One such place, General Assembly, is launching this week and is hoping to provide business owners with a university like experience, replete with classes, an academic lecture hall and its own library, the New York Times reports. The business incubator, which was founded by Brad Hargreaves, Jake Schwartz, Matthew Brimer and Adam Pritzker, even has its own cafeteria and meal plan.

Beginning next month, the founders plan to offer a rotating schedule of classes that will range from topics such as designing user interfaces for web services to writing augmented reality mobile applications. These courses will be open to the general public.

“It’s nice to not feel like you're working in a bubble," Erica Cerulo, one of the co-founders of GA member Of A Kind, told the paper. "We're not typical entrepreneurs so it's been good to be around all these other people in the same place, to be able to ask questions and have conversations about what we’re doing."

GA is located in a 20,000-square-foot space near Union Square, where a number of prominent venture capital firms are located.

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