4 Ways To Improve Customer Privacy In Your Small Business
Written by Ken Gaebler
Technology helps your business grow. But in today's marketplace, the use of technology makes customers nervous. As large corporations like Microsoft take steps to address concerns about the privacy of customer data, it's becoming more important than ever for small businesses to proactively protect customer privacy.
The issue had to do with terminology that made it seem like Microsoft reserved the right to monitor the contents of local storage and perform other tasks that were perceived as violations of customers' right to privacy.
How to Improve Customer Privacy in Your Business
Small businesses aren't exempt from concerns about the privacy of customer data. In fact, today's consumers and B2B buyers are increasingly knowledgeable about the handling of sensitive data and avoid companies that cross the line in data gathering or fail to adequately protect customer information.
Here's what you can do to protect your business by better protecting the privacy of customer data:
- Collect less data. Less is more when it comes to customer data. Although you might think you need to gather tons of information from your customers, limit data gathering to the information you really need and reduce your exposure by storing a minimal amount of data in-house.
- Empower customers with options. Many solutions allow you to offer your customers a choice about the kinds of data they share with your business. By empowering them with options, you can give your customers a sense of control over the privacy of sensitive information.
- Increase data security. For most small businesses, creating an information security process is a top priority. If a solution doesn't provide robust security protocols, replace it with one that does. It might also be helpful to consult with a security professional with experience in your industry.
As technology improves, the push for increased customer privacy will only intensify. By implementing measures to protect customer privacy now, you can satisfy your customers' concerns and prevent headaches later.
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