To some of the largest companies in the world, Genachowski is telling consumers and entrepreneurs that the promise of growing the mobile economy can benefit all parties - if the industry follows through with investment and upgrading of the networks.

Genachowski said the FCC's mission to support the industry includes removing obstacles to next generation wireless deployment and opening up more wireless spectrum for public and private use.

He also said the FCC will oversee the development of "fair rules of the road to preserve the openness of the internet, while recognizing the differences between wired and wireless technologies and empowering consumers by supporting a vibrant, transparent and competitive mobile marketplace."

Speaking beyond the companies in the room, Genachoski's message could resonate with consumers. The good news for small business owners is this - affordable access to mobile broadband for web services is a business productivity and marketing benefit.