Facebook Friending SMBs
Written by Ken Gaebler
The social networking giant Facebook is looking to attract more small business advertising similar to the Google pay-per-click campaign. COO Sheryl Sandberg is ready to unveil a new plan to attract SMB business and boost the economy.
Sheryl Sandberg, COO at Facebook, wants to attract small businesses to the social networking site. Previously, Sandberg was the vice president of global online sales and operations at Google, and helped the company attract businesses of all sizes to participate in the company's search-advertising business. Sandberg hopes to leverage her experience in online advertising to connect the 750 million users on Facebook with small businesses across the country.
In an interview on Nightline, Sandberg told anchor Bill Weir the social networking site will unveil a plan to get small businesses to advertise on the site by offering free $50 advertising credits for up to 200,000 small businesses. Typically when a person clicks on an ad, there is a predetermined rate the advertiser pays. Through the promotion, Facebook will not charge companies for the first $50 worth of clicks.
According to Sandberg, Facebook can help small businesses grow and spur job creation. Sandberg cited studies on the networking site that found companies have created nearly 250,000 jobs as a result of working with Facebook advertising.
In addition to job growth, Sandberg said small businesses need to have their confidence restored through a regulatory environment that encourages entrepreneurs, and an improved education system.
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