February 21, 2018  
 
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Harnessing Online Tools Can Produce Big Results For Small Businesses

Written by Ken Gaebler
Published: 9/14/2011

Small businesses are actively seeking new ways to engage customers without breaking marketing budgets. A strong online presence can enhance communications with consumers and increase revenue.

YouTube has become a household name thanks to its 490 million unique users per month. Once a portal used to share amateur videos, the online video site has grown into a powerful tool for small businesses.

Big Results from Online Strategies

Business Insider recently reported that when small businesses use YouTube to drive traffic to their websites, it is important they incorporate search engine optimization and marketing tactics so the videos are ranked highly and customers can find them more easily. Ways to improve on a YouTube video's SEO include using relevant keywords for the business, keeping the video description short but relevant and sharing the content on other social media sites such as Twitter and Facebook.

Apart from learning how to drive traffic to the company's website, small business owners should also develop a plan on how the company will handle online customer feedback once they have visited the site and viewed the available products and services. According to the Huffington Post, the majority of online consumers value user reviews, and it is the responsibility of the business owner to manage these reviews. 

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