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Mobile Takes Center Stage For Business Buyers And Sellers

Written by Ken Gaebler
Published: 3/25/2013

BizBuySell.com reports that more and more entrepreneurs are using mobile devices to shop for new business ventures.

Mobile has fundamentally changed the way American consumers shop for goods and services. Now mobile is also changing the way entrepreneurs shop for companies in the business-for-sale marketplace.

Interesting Business Use of Mobile Smartphones and Tablets

According to BizBuySell.com, the nation's leading online business-for-sale marketplace, unique mobile visits to the site grew by 143 percent from January 2012 to January 2013. Mobile also represents 28 percent of all unique mobile visitors, a year-over-year increase of 88 percent.

The rising influence of mobile may represent a shift in the business-for-sale market, an industry that has historically been characterized by time-consuming, in-person scouting and site visits. Although buyers still need to perform the necessary steps in buying a business, the use of mobile devices enables prospective buyers to view more businesses, across a much wider geographic range--reducing the amount of time and effort it takes to identify candidates for acquisition.

BizBuySell.com research also showed that tablet usage is growing at a much faster rate than smartphones. Over the past twelve months, tablet traffic has increased 155 percent compared to 134 percent growth in smartphones. Total tablet visitors currently account for 12 percent of all visitors to the site, which is nearly double the number of buyers that used tablets to shop for businesses on the site a year ago.

Business buyers who accessed the site via smartphone gravitated toward the iOS platform, which accounted for 59 percent of smartphone visits and 34 percent of total mobile visitors. While Android generally outpaces iOS in the consumer marketplace, business buyers appear to have a preference for Apple products.

Regardless of the mobile platform or approach that is used to shop for businesses, it's important for buyers to exercise diligence in evaluating business-for-sale opportunities. When appropriate, buyers should enlist the assistance of a business broker and other professionals in the buying process.

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