Small Businesses May Soon Be On Google+
Written by Ken Gaebler
The emergence of Google+ means even more changes for small businesses that recognize the value of social media marketing strategies.
With Google starting its attempt at social media network last week on Google+, news for small businesses and how they would be involved was sure to come. A blog post on Small Business Trends confirms that small businesses will soon be able to create profiles on the new social networking site.
Lisa Barone, co-founder and chief branding officer at Internet marketing company Outspoken Media, quotes Google's Vice President for Local and Commerce Jeff Huber who says the website will allow small businesses to be on the site.
"As a small business owner, you may have just groaned," Barone writes, adding that with all the other social media out there, Google+ joining the pack may seem overwhelming. But she says Google+ won't just be another profile, it will give business another product for social media. Barone calls this a win for everyone if done correctly.
Siddharth Shah, senior director for business analytics at Efficient Frontier, writes in a blog post that about 80 percent of people already use Google for searches, so it makes sense to use the site as an advertiser.
Shah writes that for Google+ to truly work for businesses, it will need targeting capability, transparency, signals to advertisers that customers want a product and new ad formats.
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