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Small Businesses Using Online Tools For Marketing

Written by Ken Gaebler
Published: 12/15/2010

Nine out of ten small business owners said that online technology played a big role

Small businesses have been using social networking tools more than ever before, according to a recent survey by an online marketing group.

Entrepreneur Information Technology

While word-of-mouth was at the top of the list, with 90.6 percent of people saying that the form was very important, online tools were found to be more important than ever, according to the poll conducted by Constant Contact. Sixty-eight percent said that their website was very important, while 58.6 percent felt the same way about email marketing.

"Small businesses are also slower to adopt social media, in part because many of them lack a strong web presence to begin with," wrote Debra Aho Williamson for eMarketer.

While more entrepreneurs than ever are using social media and email marketing, they are falling behind their larger competition. A survey conducted by eMarketer in June 2010 found that 82 percent of large businesses were using social media, higher than the 63 percent of small business owners.

There was other technology news for small business owners when the SBA and Microsoft announced a brand-new tool. The two organizations recently launched Business Technology Simplified in order to help entrepreneurs manage their companies better. 

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