Study Reveals More Than Half Of Businesses Use Social Networks To Hire Employees
Written by Ken Gaebler
Social media more important than ever for small businesses when looking to hire new employees.
According to recent research, nearly three-quarters of businesses have used social networking websites to hire new workers.
A June 2010 study conducted by Jobvite revealed that 73.3 percent of all companies, from small businesses to large corporations, used social networks in order to recruit potential employees. In addition, 58.1 percent of businesses had used the technology to successfully hire new workers.
"While the economy begins to recover, companies looking to make new hires are seeking the most cost-effective, efficient ways to find new talent," said Dan Finnigan, president and CEO of Jobvite. "Job boards launched a revolution in recruiting more than 15 years ago. And now, social networks are doing the same - but in a targeted way."
The most popular site used to attract potential employees was LinkedIn, which was utilized by nearly 80 percent of companies, followed by Facebook at 55 percent and Twitter at 45 percent.
In other news for small businesses, the University of Illinois Chicago will soon hold a free small business expo. The event will feature several social media experts, who will show businesses how best to use social media channels.
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