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Study Says ICT Venders Should Cater To SMBs

Written by Ken Gaebler
Published: 12/14/2009

ICT venders will develop new interactive media to cater to their growing SMB clientele.

In recent small business news, SMBs plan to increase IT spending. Research from Compass Intelligence shows that big information and communication technology vendors are starting to cater to small- and mid-sized businesses, who are increasingly becoming their customers.

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The consulting and market firm reports that SMBs rely on the internet to guide their technology purchasing decisions. According to Compass, more small- and mid-sized companies invested in and redesigned their online presence in 2009 than in previous years combined.

Moreover, SMB decision-makers expect their businesses to grow in 2010 and believe in the value of high-tech investments.

"We estimate that SMBs represent more than $300 billion in ICT spending - including telecom, computer systems and personnel. This big number is expected to grow between 5 and 8 percent over the next five years," says Kneko Burney, chief strategist of Compass Intelligence.

Fittingly, Compass reports that top venders are developing and using multimedia and interactive learning experiences to build relationships with SMB owners. The latest report reveals SMB owners currently rank Microsoft, AT&T, Cisco, HP, IBM, and Dell as top ICT venders.

It is likely no surprise that SMB owners are more heavily using IT services; a report from Vertical Response reveals that 96.2 percent of SMBs say they will be increase their use of internet marketing in 2010.

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