Study Shows Nearly Half Of Small Businesses Don't Have Websites
Written by Ken Gaebler
Entrepreneur magazine reports that multiple surveys reveal almost 50 percent of SMBs lack a website.
Online shopping proved a major trend for 2009. Still, it may be jarring news for small business owners that half of their ranks don't have a website, reports Entrepreneur magazine.
A study from Ad-ology reveals that 46 percent of small businesses do not have a website. Even though small business websites have become popular in just the last two years, it seems strange that so many businesses survive in this technological age without an online presence.
A Discover study said that 46 percent of respondents said it's "a myth" that every company needs a website. Yet, a recent report from the Discover Small Business Watch reveals that 47 percent of more than 3,000 consumers say they are more likely to frequent businesses they can find on the web.
The results of a VistaPrint survey could suggest that small businesses lack the funds to develop a website. Thirty-two percent of respondents said they would work on web development if they had more money to devote to it.
Perhaps 2010 will bring an economic turnaround that will enable the tech-lagging SMBs to catch up to their competitors; according to a report from eMartker, businesses will spend more than $2 billion on online campaigns this year.
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