Wondering how to start a fabric protective treatments business? We take you step-by-step from start to success.
Breaking Into the Fabric Protection Field
For homeowners and businesses, fabric protection is a way to protect investments in carpets, furnishings and other fabric-based property. But in the wrong hands, fabric protection treatments can cause more problems than they solve. Environmental hazards and on-site mishaps can quickly derail the process, so it's easy to see why treatment customers value skill and experience in their treatment providers.
For startup entrepreneurs, breaking into the fabric protective treatment industry means establishing your authority as a fabric care specialist. Prior industry experience is helpful, but it's not the only way to establish credibility with customers. Well-placed educational tips on the company website, PR placements and other strategies can also be employed to promote your business's expertise and drive prospective customers to your startup.
To further your expertise and credentials, consider participating in relevant trade organizations like the National Textile Association.
Product & Service Offerings for Fabric Treatment Startups
Fabric protective treatment companies offer a span of services to several different types of customers. As a startup fabric treatment provider, you will need to consider incorporating the following product and service offerings into your business model.
- Residential/Commercial. Right away, you'll need to determine whether you will specialize in residential or commercial cleaning and treatment services. It's possible to incorporate both types of customers into your business plan, but since commercial services requires B2B marketing skills, many startup entrepreneurs find it's easier to focus primarily on one customer category.
- Carpet & Upholstery Cleaning. Fabric, carpet and upholstery cleaning are prerequisite services for capable fabric treatment providers. In some cases, customers may only want cleaning services. Although these customers are always ripe for upselling, it makes sense to roll cleaning into your company's core skill set.
- Fabric Treatment & Protection. Fabric treatment and protection will likely form the backbone of your service offerings. Stain-resistant and fade-resistant applications prolong the useful life of furniture and carpeting, but it's important to make sure the products you use meet quality and environmental standards. One option is to become a certified service center for a well-known fabric treatment product manufacturer. Participation in groups like WoolSafe, an organization that tests and accredits wool carpet and rug cleaning maintenance products, can also promote quality assurance and environmental compliance.
Best Fabric Protective Treatments Company Business Plans
As a startup small business owner, you need to have a business plan you can rely on for both external and internal purposes.
A shoddy business plan is a major misstep for a startup fabric protective treatments business. Even though it takes time to write a high quality plan, there are a lot of arguments why your company can't succeed without an effective business plan.
Before you do anything else, perform a reality check on your startup business plan – and if it's lacking, drop everything and head back to the drawing board.
Check Out the Competition
Prior to launching a fabric protective treatments business in your town, it's a smart move to determine how you will fit in the competitive landscape. Use the link below to get a list of local competitors near you. After following the link, enter your city, state and zip code to get a list of fabric protective treatments businesses in your area.
How tough is the competition in the market you are considering? If the competition is too tough, you may need to think about starting the business in a different area or even start a completely different business instead.
Studying the Market
As part of your due diligence on opening a fabric protective treatments business, it's a wise move to learn from folks who are already in business. It's very unlikely that the local competition will talk to you. Why would they want to educate a future competitor?
Fortunately, somebody who runs a fabric protective treatments business outside of your community can be a great learning resource for you, once they realize that you are not going to directly compete with them in their community. In fact, they are often very willing to share startup advice with you. If you are persistent, you can find a business mentor who is willing to help you out.
What's the process for finding somebody who runs a fabric protective treatments business outside of your area who is willing to talk?
Easy. Find them using our link below and start calling until you are successful.
Advantages of Using a Business Broker
Business owners are decision makers. And the first decision you'll need to make is between a fabric protective treatments business startup and an acquisition. In most cases, there are compelling financial and practical reasons buying an existing fabric protective treatments business.
Although you could navigate a business acquisition on your own, most prospective fabric protective treatments business owners enlist the services of a business broker.
The best business brokers will ensure that you get the right business for the right price, and will help you avoid common fabric protective treatments business acquisition mistakes.
Franchising May Be a Better Way to Go
Recognize that your chances of doing well with your venture are much greater when you franchise instead of doing it all on your own.
Before starting a fabric protective treatments business, you ought to check out whether franchise opportunities in your space might make sense for you.
The link below gives you access to our franchise directory so you can see if there's a franchise opportunity for you. You might even find something that points you in a completely different direction.
These additional resources regarding starting a business may be of interest to you.
If you already are in business and came here to learn about growing an existing fabric protective treatments business, these resources will come in handy:
If you came here to learn about selling to fabric protective treatments businesses, you're in the wrong place. These resources are more appropriate for you:
If you are interested in starting a different kind of business, please browse our directory of guides below.