December 11, 2017  
 
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How to Open a Business

 

Opening a Health Club or Gym

We've collected some good advice that is perfect for aspiring entrepreneurs who are thinking about starting a health club or gym. Read this article before you open up shop.

Wondering how to start a health club or gym? We take you step-by-step from start to success.
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Proven Strategies for Health Club or Gym Business Plans

The idea of writing a business plan is intimidating to most aspiring health club or gym owners. If it's comprehensive and well-written, however, your business plan will serve as a strategic anchor point and a calling card for external stakeholders.

After the plan has been completed, its effectiveness will largely depend on what you do next.

A business plan distribution strategy represents the backend of your business planning requirements. Generally, effective distribution models include the incorporation of tracking systems into the company's startup plan.

Take a Look at the Competition

Long before you open a health club or gym in your area, it's a good idea to find out how strong the competition is. Use the link below to generate a list of competitors nearby. After clicking on the link, type in your city, state and zip code to get a list of health club or gyms near you.

Is the established competition doing a good job? It's important to understand their strengths and weaknesses and think through how you'll stake up against those established businesses.

Learn from Others Who Are Already In This Space

After you've evaluated your local competitors, you really ought to learn from folks who are already in business. If you think owners of nearby health club or gyms will give you advice, think again. Why would they want to educate a future competitor?

However, a fellow entrepreneur who has started a health club or gym on the other side of the country may be more than happy to give you a few tips, provided that you won't be directly competing with them. In that case, the business owner may be more than happy to discuss the industry with you. In my experience, you may have to call ten business owners in order to find one who is willing to share his wisdom with you.

Want the scoop on finding a health club or gym owner in another community?

No problem! Just use the link below and try a random city/state or zipcode. Then start dialing for advice until you are successful.

Branding Advantages of Buying a Health Club or Gym

Startup health club or gyms typically suffer when it comes to brand recognition because unlike entrenched competitors, new brands lack visibility and history with their customers.

To compensate, one of the techniques entrepreneurs use is to buy a business to get an established brand. As a startup, the best you can hope for is to gradually develop brand awareness over a period of months and years.

However, a health club or gym acquisition can put you at the helm of a brand that is already highly trusted by your target market.

Franchising May Be a Better Way to Go

The odds of doing well with your venture are greatly increased if you purchase a franchise rather than going it alone.

If you are thinking about opening a health club or gym, you may want to determine whether buying a franchise could help you on your entrepreneurial journey.

The link below gives you access to our franchise directory so you can see if there's a franchise opportunity for you. You might even find something that points you in a completely different direction.

More Startup Articles

These additional resources regarding getting started as an entrepreneur may be of interest to you.

Free Business Plan Templates


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Already Own a Health Club or Gym?

If you already are in business and came here to learn about growing an existing health club or gym, these resources will come in handy:

Marketing a Health Club or Gym

Selling a Health Club or Gym

Do You Sell to Health Club or Gyms?

If you came here to learn about selling to health club or gyms, you're in the wrong place. Try these resources instead:

Selling to Health Club or Gyms

Mailing Lists for Health Club or Gyms

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