Thinking about opening a heating and air conditioning service and repair business? We tell you what you need to know to get started.
How to Position Your Heating and Air Conditioning Repair Business
Every community typically has a variety of heating and air conditioning repair firms, but it's still possible to be a successful new entrant to your local market.
When choosing somebody to repair a heating system or air conditioning unit, customers look for certain key features that you'll want to build into your business model. As such, you can differentiate yourself in a number of ways.
For example, you might want to offer 24-hour emergency service or no extra charge for nights, weekend and holiday service. In addition or alternatively, you might want to emphasize your fast response times (e.g. "2 Hour Response Time Guaranteed"). After all, people are usually in a hurry when they need HVAC repairs.
Some other marketing points you might want to consider or emphasize include: up front pricing with no surprises; licensed, bonded and insured; charging by the job, not by the hour; a 100% money-back satisfaction guarantee; the ability to repair and install all models of equipment; a specialization or expertise in certain makes and models; background checks on all repair technicians; discounts for seniors and veterans; Better Business Bureau validation; maid-like cleanup after the repair is done; and offering financing on heating and cooling installations.
While it's true that your competitors may be offering these same differentiators, you should be able to create a story that makes you a viable and compelling option. Over time, years in the business and references from satisfied customers will be part of your marketing message but it's hard to tout those when you first start your repair business. Still, make sure you keep your customers happy and get their testimonials and encourage them to review you on online services like Yelp.
What You'll Be Selling
The first thing you'll need to define is exactly what your HVAC repair business will sell. Typically, it's repair and installation of furnaces, boilers, air conditioners, thermostats, water heaters, refrigeration, air filtration and humidifiers. Duct cleaning is a common add-on and occasionally firms will offer sump pump installation, chimney liners and setup of backup generators. Seasonality is a big factor in this business, so you want to have year-round offerings that you can sell.
You can specialize in residential, commercial or both. You also can work with various makes and models, such as Amana, American Standard, Bryant, Carrier, Honeywell, Lennox, Maytag, Payne, Rinnai, Rheem/Ruud, Tappan, Trane and York. Of course, to become an expert in each of these makes/models requires an investment in employee training so you can become proficient in installation, service and customer satisfaction. You also may need to get certification from these companies or join their dealer program.
At the end of the day, remember that what you really are selling is knowlege and expertise. If your customer believes you are an expert and if they trust you to do right by them, you'll be in business for a long time and can create an enjoyable and profitable heating and A/C repair business.
Tips for Generating a Top Quality Heating & Air Conditioning Service & Repair Company Business Plan
A good business plan is the foundation of your entrepreneurial journey. Despite the diversity that exists in business plan writing, there are several essential elements that good business plans simply must include.
Business plan software eliminates the guesswork, insulating your heating and air conditioning service and repair business from the possibility of critical omissions. The best business plan solutions can be tailored by industry, incorporating highly relevant metrics into your heating and air conditioning service and repair company's business plan.
To guide your search, we've compiled a list of business plan software packages, all of which have proven value for heating and air conditioning service and repair business entrepreneurs.
Take a Look at Competitors
Prior to opening a heating and air conditioning service and repair business in your town, it's a good idea to determine how strong the competition is. We've provided the link below to help you get a list of local competitors in your area. Just enter your city, state and zip code to get a list of heating and air conditioning service and repair businesses in your community.
Gain a knowledge of how existing firms have positioned themselves in the marketplace, and then design your business in a way that sets you apart from the others.
Getting Advice from Experienced Entrepreneurs
As part of your due diligence on opening a heating and air conditioning service and repair business, it's a smart move to have a conversation with someone who is in the business. It's very unlikely that the local competition will talk to you. The last thing they want to do is help you to be a better competitor.
On the other hand, an individual who has a heating and air conditioning service and repair business on the other side of the country may be willing to share their entrepreneurial wisdom with you, given that you don't compete with them in their area. Indeed, many experienced entrepreneurs enjoy offering advice to startup entrepreneurs. It can take a while to find an entrepreneur who is willing to talk, but it's well worth the effort.
Want the scoop on finding a heating and air conditioning service and repair business owner on the other side of the country to talk to?
No problem! Just use the link below and try a random city/state or zipcode. Then start dialing for advice until you are successful.
Why Buy a Heating & Air Conditioning Service & Repair Business?
More than a few experts advise prospective heating and air conditioning service and repair business startup entrepreneurs to pursue an acquisition strategy. So why should you pin your entrepreneurial dreams on buying a heating and air conditioning service and repair business?
Financing and funding concerns ought to play a central role in your strategy. Commercial lenders are usually more inclined to fund acquisitions than startups.
Although there are a lot of factors to consider, the decision to buy a business to get acquisition capital almost always pays off.
Consider Buying a Franchise
Your odds of avoiding failure in business go up significantly if you decide to franchise instead of doing it all on your own.
If you planning on starting a heating and air conditioning service and repair business, a smart move is to determine whether buying a franchise could make sense for you.
The link below gives you access to our franchise directory so you can see if there's a franchise opportunity for you. You might even find something that points you in a completely different direction.
These additional resources regarding getting started as an entrepreneur may be of interest to you.
If you currently own a heating and air conditioning service and repair business, try these useful resources:
If you sell to heating and air conditioning service and repair businesses, you're in the wrong place. These resources are more appropriate for you:
If you are interested in starting a different kind of business, please browse our directory of guides below.