Thinking about opening a motorcycle, motor scooter, and ATV service and repair business? We tell you what you need to know to get started.
Service Offerings in a Motorcycle & ATV Repair Startup
Motorcycle, motor scooter and ATV repair shops specialize in a unique segment of the automotive services marketplace. Owners of two-wheeled vehicles and ATVs tend to be extremely dedicated to their rides and expect their service providers to be skilled professionals capable of performing at high levels.
Customers also expect their provider to offer a wide range of repair and maintenance services including engine rebuilding, tune-ups, factory interval service, oil changes, collision repairs, performance tuning and pickup/delivery.
As a new motorcycle/ATV shop owner, it's important to survey the local marketplace to determine the scope of services that is common in your area. By exploiting gaps in the marketplace, you can quickly differentiate your startup and tap under-served segments of your target market.
Expansion Opportunities for Motorcycle Repair Entrepreneurs
The natural evolution of a healthy startup is growth and expansion. Although it can be dangerous to expand too soon, it is just as dangerous to ignore growth opportunities when they occur. At the very least, motorcycle repair entrepreneurs should develop a growth strategy that incorporates short-term and long-term objectives.
Some of the common growth and expansion opportunities in motorcycle, motor scooter and ATV repair include used vehicle sales, dealership opportunities and vehicle fabrication. It's possible to combine all three of these growth strategies into a single business model, but since each strategy requires different skills and resources, you may want to prioritize them based on market demands and available resources.
The Importance of Customer Service in Motorcycle & ATV Repair
You probably already have a sense about the importance of customer to motorcycle and ATV repair consumers. Today's two-wheel and ATV enthusiasts demand their repair and maintenance providers to be passionate about their craft and the individual needs of each customer.
The only way to ensure a high level of customer service in your startup is through customer service training. Many repair entrepreneurs focus their employee training efforts on technical training opportunities, completely neglecting important topics like customer service.
Don't make the same mistake! Implement a robust customer service training module into your startup plan and plan to offer periodic refreshers to keep your team at the top of their customer service game.
Business Plan Mechanics for Motorcycles, Motor Scooters, & ATVs Service & Repair Businesses
If you haven't written a business plan for your new motorcycle, motor scooter, and ATV service and repair business, it's time to get started.
At Gaebler, we advise new business owners to keep your business plan simple. Even though there are certain issues your plan needs to address, business plans are fluid documents that are intended to adapt alongside your motorcycle, motor scooter, and ATV service and repair business.
Instead of investing countless hours in a lengthy business plan, put pen to paper now and document the essentials with the understanding that your plan will be revised as you move forward.
Prior to opening a motorcycle, motor scooter, and ATV service and repair business within your community, it's worthwhile to find out how strong the competition is. Use the link below to generate a list of competitors in your city. Just enter your city, state and zip code to get a list of motorcycle, motor scooter, and ATV service and repair businesses in your community.
How tough is the competition in the market you are considering? If the competition is too tough, you may need to think about starting the business in a different area or even start a completely different business instead.
Studying the Market
After you've evaluated your local competitors, it's a wise move to speak with somebody who is already in the business. It's very unlikely that the local competition will talk to you. It'd be crazy for them to teach you the business.
Thankfully, an owner of a a motorcycle, motor scooter, and ATV service and repair business outside of your community may be more than happy to give you a few tips, as long as they don't view you as a competitive threat. In fact, they are often very willing to share startup advice with you. Our estimate is that you may have to contact many business owners to find one who is willing to share his wisdom with you.
So, what can you do to find a motorcycle, motor scooter, and ATV service and repair business entrepreneur who is willing to advise you because you live in different cities?
Here's how we would do it. Try the useful link below and key in a random city/state or zipcode.
Why You Should Buy (Instead of Start) a Motorcycles, Motor Scooters, & ATVs Service & Repair Business
It's no secret that entrepreneurs have a strong impulse to build companies from the ground up.
Yet a healthier and safer strategy may be to purchase an existing motorcycle, motor scooter, and ATV service and repair business.
Existing motorcycle, motor scooter, and ATV service and repair businesses are proven operations with dependable revenue streams. When you buy, you also gain the ability to sidestep all of the trial-and-error that comes standard with any motorcycle, motor scooter, and ATV service and repair business startup.
Explore Franchising Options
Your odds of making a success of your new business immediately improve if you go the franchising route instead of doing it all on your own.
Prior to starting a motorcycle, motor scooter, and ATV service and repair business, you ought to assess whether buying a franchise could simplify your entering the business.
The link below gives you access to our franchise directory so you can see if there's a franchise opportunity for you. You might even find something that points you in a completely different direction.
These additional resources regarding starting a business may be of interest to you.
If you currently own a motorcycle, motor scooter, and ATV service and repair business, these resources will come in handy:
If you came here to learn about selling to motorcycle, motor scooter, and ATV service and repair businesses, this isn't the right place for you. These resources are more appropriate for you:
If you are interested in starting a different kind of business, please browse our directory of guides below.