Thinking about opening a shoe shine equipment and supplies business? We tell you what you need to know to get started.
The Shoe Shine Marketplace
Shoe shine stands aren't nearly as commonplace as they once were. But despite the industry's declining demand, there are still plenty of shoe shine stands available to discerning commuters and professionals who need to look their best -- and all of these stands need to purchase supplies and equipment from someone.
The key to launching a successful shoe shine equipment and supplies business is to know the shoe shine industry like the back of your hand. If you've never shined shoes before, you'll need to rapidly acquaint yourself with the trade in order to understand the processes and providers in today's marketplace.
Finding Customers for a Shoe Shine Supply Startup
Shoe shine equipment and supply companies have three target markets for their products: (1) Shoe shine stands, (2) Specialty shoe shine providers, and (3) Consumers. The specialty market consists of creative opportunists who provide shoe shines at trade show booths and other venues, while the consumer market is geared toward non-commercial grade products for home or office use.
Since you'll likely need to target all three groups to hit your revenue goals, you'll need a diverse marketing mix that is capable of communicating key messages to a broad cross-section of customers. Likewise, you'll need to include an online store as one of the marketing channels you rely on to attract and convert customers.
Increase Shoe Shine Supply Sales with Prospect Lists
Prospect or mailing lists can be useful resources for identifying sales prospects. Good prospect lists need to be accurate and up-to-date; stale lists are less than worthless because they consume valuable time and effort that could be better spent selling to legitimate prospects.
Mailing list providers like Experian provide quality mailing and prospect lists that can be sorted according to a variety of criteria including geography and business size. Although a purchased prospect list doesn't guarantee an influx of new customers, it dramatically increases your likelihood of success.
Writing a Business Plan for a Shoe Shine Equipment & Supplies Business
Does your shoe shine equipment and supplies business have a business plan? If not, your company is lacking a critical business tool. If you have invested time and effort in its creation, your business plan will keep you new venture on course and help you avoid the pitfalls that plague other startup entrepreneurs.
Although many entrepreneurs write their own business plans, others outsource business plan creation to a professional business plan writer.
Time and time again, the best entrepreneurs we see rely on professionally crafted plans to guide their decision making. However, outsourcing doesn't completely eliminate your responsibilities in the writing process.
As the primary stakeholder in your shoe shine equipment and supplies business, you will intentionally need to insert yourself in various stages of the plan's development.
Don't Overlook the Competition
Prior to opening a shoe shine equipment and supplies business in your area, it's worthwhile to see how strong the competition is. We've provided the link below to help you get a list of local competitors near you. Complete the form by entering your city, state and zip code to get a list of shoe shine equipment and supplies businesses that are close by.
Prior to opening your doors for business, be sure you fully understand the competitive landscape and where your new business will fit in.
Turning Competitors Into Collaborators
If you want to open a shoe shine equipment and supplies business it's a wise move to speak with somebody who is already in the business. If you think your local competitors will give you advice, you're being overoptimistic. It'd be crazy for them to teach you the business.
Fortunately, somebody who runs a shoe shine equipment and supplies business in a location that is not competitive to you can be a great learning resource for you, provided that you won't be directly competing with them. Many business owners are happy to give advice to new entrepreneurs If you are persistent, you can find a business mentor who is willing to help you out.
So, what can you do to find an entrepreneur who is running a shoe shine equipment and supplies business that lives outside of your area?
No problem! Just use the link below and try a random city/state or zipcode. Then start dialing for advice until you are successful.
Is It Easier to Buy an Existing Shoe Shine Equipment & Supplies Business?
As an aspiring business owner, the decisions you make now will have huge implications later, including the decision to either start a business from scratch or buy an existing shoe shine equipment and supplies business.
In general, purchased shoe shine equipment and supplies businesses fare better than startups, at least during the initial few years. When you buy an established shoe shine equipment and supplies business, you gain access to a functional business operation with a customer base and a steady revenue stream.
Entrepreneurs who are committed to a highly unique value proposition may need to pursue a startup approach. However, in today's business-for-sale marketplace, there is an abundance of shoe shine equipment and supplies businesses worth considering.
Consider Buying a Franchise
Your chances of achieving the entrepreneurial goal of thriving in your new business are higher if you buy a franchise and leverage their successful brand and track record.
Before you get too far along in your plan to open a shoe shine equipment and supplies business, you ought to determine whether buying a franchise could increase your chances of success.
The link below gives you access to our franchise directory so you can see if there's a franchise opportunity for you. You might even find something that points you in a completely different direction.
These additional resources regarding starting a business may be of interest to you.
If you currently own a shoe shine equipment and supplies business, these resources will come in handy:
If you came here to learn about selling to shoe shine equipment and supplies businesses, we've got better information for you elsewhere on our site. These resources are more appropriate for you:
If you are interested in starting a different kind of business, please browse our directory of guides below.