Our articles on point of sale marketing covers everything a business can do to maximize business results at the point of sale, from having effective point of sale displays to tapping into the marketing power of point of sale software systems.
- Point-of-Sale Displays - Point of sale displays that grab prospective customer attention as they are contemplating making a purchase might be the key to increasing your sales. You cannot be there to make the sale, but your point of sales display can be!
- What Is Point of Sale Marketing? - Point of sale marketing (a.k.a. point of purchase marketing) is the talk of the marketing. But what exactly is it? And how can it improve your company's bottom line? We've got the info you need about this effective and popular marketing strategy.
- Point of Sale Marketing Tips for Retailers - As a retailer, you know that there's no better time to sell something than when somebody is already in a buying mood. Point of sale marketing puts products in customers' line of sight at the right moment. Here are a few tips for converting point-of-sale marketing into cash in your register.
- Point of Sale Marketing Tips for Manufacturers - The product you make is rock solid but retailers don't seem to be giving your products much respect. If you're in that situation, it's time to expand your point of sale marketing materials and get them out to market ASAP.
- Point of Sale Marketing Ideas - Point of sale displays aren't the only effective form of point of sale marketing. From videos to creative packaging, manufacturers provide a broad range of resources designed to help retailers market point of sale merchandise. Here are a handful of ideas based on actual manufacturer-provided resources.
- Purchase Merchandising Displays - All point of sale displays are not created equal. We take a look at some of the more common types of point of purchase merchandising displays and offer suggestions about how your store can use them to maximize point of sale revenues.