October 17, 2017  
 
  Entrepreneurs  
  SEO and PR  
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Search engine optimization (SEO) and public relations (PR) might seem like distinct disciplines with little overlap. In reality, SEO and PR are tightly related. Those who excel at SEO can excel at PR by attracting journalists via search engine results.

SEO and PR

  • The Interplay Between SEO and PR - Good SEO is powered by good PR; good PR is powered by good SEO. It's a Catch-22 you can use to your advantage. Learn how to leverage the interplay between SEO and PR to create marketing power for your company.
  • What PR Professionals Need to Know About SEO - You're a PR master with ninja-level marketing skills. But how are your SEO skills? If you're going to take your PR game up a notch, you're going to have to learn the fundamentals of the art of SEO.
  • How Journalists Find Experts - Journalists used to rely on Rolodexes to find experts, but those days are long gone. Now, it's a quick Google search. As a result, firms that hire smart SEO experts get the most media coverage. Here's how to use SEO to raise your online profile with journalists.
  • Placing Contributed Articles With SEO - You've written an online article and posted it to your website. Before you know it magazine editors are calling you up, asking to run your article in an upcoming issue. Sound unlikely? Actually, it happens all the time. Here's how you can increase the odds that it will happen to you.
  • Search Engine Optimization for PR Pitch Emails - Believe it or not, journalists regularly scour archived emails to find sources and story ideas. Translation: PR pitch emails are ripe for search engine optimization, even if your pitch collects dust in a journalist's inbox for a year or two.
  • How to Get Free Web Traffic - Getting traffic is a vital task for any webmaster. However, you can't get traffic one time and expect to reap the benefits immediately. Getting traffic is a never ending task and you must be continuously doing it, if you wish to get and keep traffic. How can you get traffic at no cost?

  • SEO Terms Defined Part 1 - Part 1 of 2-Search Engine Optimization (SEO) has become an essential tool for every online business. However, for many business owners, marketing managers, and even webmasters, it is still a mystery. This is partly because it's a new and rapidly evolving field, and also due to the fact that SEO terminologies are not easily understood by the average person. What are the common terms used in SEO and what do they mean?
  • SEO Terms Defined Part 2 - Part 2 of 2-Search Engine Optimization (SEO) has become an essential tool for every online business. However, for many business owners, marketing managers, and even webmasters, it is still a mystery. This is partly because it's a new and rapidly evolving field, and also due to the fact that SEO terminologies are not easily understood by the average person. What are the common terms used in SEO and what do they mean?
  • If You’re Clumsy with Keywords Customers Click Away - Here we look at some of the more canny devices that SEO content providers use in order to keep a natural flow to their work and maintain their readers' interest.

 

 

 

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