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Selling a Cookies and Crackers Retail Business

You've heard the naysayers - now isn't the time to sell a cookies and crackers retail business. But what they don't know is that many entrepreneurs see cookies and crackers retail businesses as a smart business investment.

You survived all the ups and downs of owning a business. Next, you'll need to prepare yourself to address the rigors of selling a cookies and crackers retail business.

Although we understand why sellers are hesitant, we're also seeing enough business sales to know that if you want to sell a cookies and crackers retail business, you can - even in today's economy. We'll tell you what you need to know to achieve a successful sale outcome

Signs You're in Over Your Head

The cookies and crackers retail business-for-sale marketplace is a mixed bag of brokered sales and solo efforts. Although there are exceptions, solo sales typically take longer and are less productive than brokered sales. As a rule, no business should sit on the market for more than six months without attracting the interest of at least a handful of qualified buyers. Lack of buyer enthusiasm or persistence indicates that something is wrong. Hire a broker and conduct a professional appraisal ASAP.

Preparing for What's Next

What will happen if your cookies and crackers retail business is a success? many sellers find themselves ill-equipped to handle life after their business and fail to understand that their future plans can influence the sale process. In today's market, many buyers expect seller financing - a concession that might not be a possibility for sellers whose next step requires the entire proceeds at the time of the sale.

Negotiation Teams

Business sellers are sometimes surprised to find themselves in the position of negotiator-in-chief. When you sell your cookies and crackers retail business, your business brokers may or may not be willing to conduct negotiations for you. Negotiation is a chess game, best played with the resources and backend support of a negotiation team. By enlisting the assistance of a negotiation team (senior leaders, experienced negotiators, etc.), you can improve the quality of your negotiation strategy and position yourself to receive top dollar for your cookies and crackers retail business.

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