You won't find any magic formulas for selling a lecture and seminar services business, especially while the market is struggling to overcome the perceptions created by a down economy.
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If you're ready to move on, now is the right time to sell your lecture and seminar services business.
Leveraging Seller Concessions
In the current marketplace, seller concessions can make the difference between a business sale and a lecture and seminar services business that languishes on the market for months or even years. The most common seller concession is seller financing. Capital is scarce, causing new entrepreneurs to rely on sellers to finance at least part of the purchase price. If you are unwilling or unable to offer financing, be prepared to offer other types of concessions to close the deal.
Broker vs. No Broker
When selling a lecture and seminar services business, you have two choices: Hire a broker to facilitate the sale or perform the sale unassisted. Is there a cost associated with hiring a broker? Sure - about 10% of the final sale prices. But a good broker will make selling your lecture and seminar services business much less painful. You can also expect to receive a higher sales price for your business in a broker-assisted deal.
Advertising Your Sale
Successful lecture and seminar services business sales begin with a carefully planned advertising and promotional strategies. But confidentiality issues are a hurdle you'll need to address before you put your lecture and seminar services business on the market. If sale information leaks out, competitors can use it to steal customers and circulate negative messages about your business throughout the industry. There are multiple ways to promote a lecture and seminar services business sale, many of which require the assistance of a professional business broker.
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