October 16, 2019  
 
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Selling a Polarized Products Business

A lot can go wrong during the sale of a polarized products business these days. More than ever before, it's important for sellers to know the tactics and techniques that are being used to maximize sales price and achieve desired sale outcomes.

Selling a polarized products business? You'll need to be prepared to address a variety of challenges that are common in the business-for-sale marketplace.
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If your exit strategy involves selling a polarized products business now, sellers need to make a strong case for buyers to purchase at or near the asking price.

The Case for Confidentiality

Highly publicized polarized products business sales are risky polarized products businesssales. If you are rigorous about maintaining a confidential sale, there is little risk in putting your polarized products business on the market. Eventually, word will leak out. When that happens, it can damage your standing with customers and vendors. Successful sales walk a fine line between total confidentiality and aggressive promotion. Brokers and consultants can mitigate the risk by implementing confidential sale techniques.

Pre-Sale Checklist

There is a lot of work that needs to be done before you're ready to sell your polarized products business. Perhaps the most important pre-sale consideration is to right-size your expectations to the realities of the market. Once your expectations are in the ballpark, you can move on to making your business presentable to prospective buyers.

Selecting a Broker

A good business broker is your best bet for a fast and profitable business sale. No two polarized products business sales are alike. That means you'll want to look for a broker who has been around the block and possesses substantial experience selling businesses in the industry. As a practical matter, you'll also want to focus your search on brokers who have pre-existing relationships with attorneys, appraisers, and other professionals who can provide assistance at various stages of the process.

More Exit Planning Articles

Ready to learn more? You may find these additional resources to be of interest.

Marketing a Polarized Products Business

Entrepreneurial Exit Strategies

Selling Part of a Business

How To Choose An Investment Banker


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