November 18, 2019  
 
Gaebler.com is a daily online magazine covering small business news. We help entrepreneurs transform ideas and innovations into greatness.

Resources for Entrepreneurs

 

Selling a Company

 

Selling a Product Development and Marketing Business

The sale of your product development and marketing business is the culmination of this stage of your entrepreneurial journey. Although most business owners expect a storybook ending, it will take the careful application of sound selling principles to bring your sale to a successful conclusion.

It takes dedication to sell a product development and marketing business under the best of circumstances. In the current market, you'll need to redouble your efforts and get serious about convincing prospects that your company is a good investment.
(article continues below)

The business-for-sale market is extremely dynamic. Knowledgeable entrepreneurs understand that market timing isn't nearly as important as other factors in a product development and marketing business sale. You just need to know your buyers and structure the deal accordingly.

Selecting a Broker

A good business broker is your best bet for a fast and profitable business sale. In the product development and marketing business industry, experience is a must-have characteristic for qualified brokerage. The best brokers should also come with a list of references, a demonstrable track record and a proven plan for selling product development and marketing businesses.

Advertising Your Sale

The best product development and marketing business sales incorporate comprehensive advertising plans. However, confidentiality and other concerns can present challenges, even for sales professionals. If sale information leaks out, competitors can use it to steal customers and circulate negative messages about your business throughout the industry. The best way to advertise a product development and marketing business is to enlist the assistance of a business broker who is skilled in locating and contacting prospective buyers.

Seller Financing

Business buyers are in a capital crunch. Banks and other lending institutions aren't eager to lend to unproven and undercapitalized product development and marketing business buyers regardless of the business's potential. Rather than abandon their plans entirely, many buyers are pursuing finance concessions from sellers. It's common for sellers to finance as much as 70% of the purchase price with a payoff period of four or five years, sometimes in the form of a balloon payment at the end of the repayment period.

More Exit Planning Articles

We think you may find these additional resources to be of interest.

Why Hire an Exit Planning Consultant

Marketing a Product Development and Marketing Business

How Much Is My Business Worth?


Conversation Board

Did we forget to mention something about how to sell a product development and marketing business? If so, tell us what's on your mind and let's keep the conversation going.


Questions, Comments, Tips, and Advice  Code Image - Please contact webmaster if you have problems seeing this image code
Problem Viewing Image
Load New Code

Do You Plan on Starting a Product Development & Marketing Business Soon?

If starting a product development and marketing business is on your agenda, these guides will help you get started:

Opening a Product Development & Marketing Business

Do You Market Products or Services to Product Development & Marketing Businesses?

If you want information on how to sell to product development and marketing businesses, this isn't the best resource for you on our site. Try these useful resources instead:

Selling to Product Development and Marketing Businesses

Mailing Lists for Product Development and Marketing Businesses

More Business Transfer Information

If you are eager to get business succession tips for a different industry, please browse our directory of exit planning guides below.

Browse more niche exit planning guides:

 

 

 

 

Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary