Optimizing Business Exits

Selling a Recreation Center

There is a lot of confusion about the best way to sell a recreation center in today's economy. More than ever before, it's important for sellers to know the tactics and techniques that are being used to maximize sales price and achieve desired sale outcomes.

Business buyers face their own set of frustrations and complications. Capital is scarce and many buyers simply can't afford the entry requirements for a recreation center.

The economy hasn't squashed the market for recreation centers. Like always, unprofitable and poorly positioned businesses struggle to find buyers while sellers who have invested time and effort to prepare their sale are being rewarded in the marketplace.

Buyer Identification

It's difficult to predict where the buyer of your recreation center will come from. Avoid pigeon-holing your search to a single buyer category. Many sellers achieve success by listing their recreation centers in multiple channels. Sellers should also recognize the value of promoting their sale in trusted business networks, carefully balancing the need for confidentiality with the promotional potential of their contact base.

Dealing with Your Emotions

Business sellers sometimes struggle to handle the emotions of a sale. Be prepared to experience everything from elation to remorse during the sale of your business. It's important to allow yourself time to process your emotions during your exit. At the same time, it's helpful to consult with people who can help limit the influence of your emotions on negotiations and other aspects of the sale process.

Adjusting Expectations

Every business seller dreams of a fast sale and a fat payday. However, no one told the marketplace about your expectations. The outcome of your sale will be determined by market forces - not by your personal circumstances or desires. Sometimes, sellers need to readjust their expectations to accommodate market realties. If buyers don't seem to be willing to meet your expectations, consult with your broker to modify your strategy and market approach.

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