September 17, 2019  
 
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Selling a Company

 

Selling a Smokers Treatment Center

Few entrepreneurs relish the idea of selling a business in a struggling economy. Yet smokers treatment centers continue to be sold at a brisk pace, outperforming the sales of many other types of businesses.

Dire economic forecasts have forced many smokers treatment center sellers into hibernation. Instead of listing their companies now, they're hanging back until they see signs of an economic recovery.
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Too often smokers treatment center owners sell for a price that is well below market value. Smart sellers know the value of their companies are prepared to identify buyers who are willing to pay top dollar.

Selling to a Family Member

The idea of passing a business along to a family member sounds idyllic to many business owners. in reality, a family-based smokers treatment center sale can be more complicated than selling to a stranger. Often, a sale to a family member creates fractures within the family. Whether you offer the family member special concessions or not, either the buyer or other family members may take offense. If possible, discuss a long-term, generational transition with the entire family and seek the advice of a professional consultant.

Adjusting Expectations

Every business seller dreams of a fast sale and a fat payday. However, no one told the marketplace about your expectations. The outcome of your sale will be determined by market forces - not by your personal circumstances or desires. Despite your best efforts, you need to prepare yourself for the possibility of receiving less than you expected from the sale of your smokers treatment center. If buyers don't seem to be willing to meet your expectations, consult with your broker to modify your strategy and market approach.

Realistic Expectations

Objectivity is a rare commodity in a business sale. Your estimate of your company's worth is probably skewed by your emotions and your close, personal connection to the business. It is difficult for many owners to accept the cold, hard facts about their company's worth, but objectivity is the name of the game in a successful smokers treatment center sale. A business broker can be a valuable resource in right-sizing your expectations and preparing you for market realities.

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