Sell a Business Tips

Selling a Specialty Advertising Agencies and Services Business

There is a lot of confusion about the best way to sell a specialty advertising agencies and services business these days. More than ever before, it's important for sellers to know the tactics and techniques that are being used to maximize sales price and achieve desired sale outcomes.

It takes dedication to sell a specialty advertising agencies and services business under the best of circumstances. In the current market, you'll need to redouble your efforts and get serious about convincing prospects that your company is a good investment.

If you're looking for a reason to wait to put your business on the market, you'll find it. Selling a specialty advertising agencies and services business isn't easy, but we believe sellers can achieve their goals in any economic environment.

Leveraging Seller Concessions

Seller concessions are becoming more commonplace in business-for-sale transactions. By far, seller financing is the most sought-after concession, especially in the current economic environment. With entrepreneurs struggling to secure capital, you may be the buyer's only source of financing. If you are unwilling or unable to offer financing, be prepared to offer other types of concessions to close the deal.

Current Market Conditions

No one plans to sell a specialty advertising agencies and services business in a down economy. Although the economy is gaining steam, recovery is slow and entrepreneurs are holding their cards close to their vests. However, many business sellers don't realize that a full economic rebound can have devastating consequences, particularly if sellers who have waited to list their businesses suddenly create a glut in the business-for-sale marketplace. Like it or not, the time to sell your specialty advertising agencies and services business may be right now, as long as your willing to adequately prepare your business for the marketplace.

Broker vs. No Broker

The decision of whether or not to hire a business broker should never be taken lightly. Business brokers typically charge a 10% "success fee" when they sell a business, but they also handle many of the hassles that are associated with selling a specialty advertising agencies and services business. You can also expect to receive a higher sales price for your business in a broker-assisted deal.

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