Niche Exit Planning Tactics

Selling a Web Sites Business

A good business is about more than dollars and sense. To make your web sites business what it is today, you've had to fully invest yourself in its success. But the hard work isn't done yet. Before you can make a graceful exit, you will have to invest yourself in your business sale.

The web sites business-for-sale marketplace is a nuanced environment, full of pitfalls for sellers who aren't prepared for its demands.

Many web sites business owners fail to receive fair market value for their businesses. With the right strategy, your sale doesn't have to end that way.

The Best Person to Sell Your Web Sites Business

There are benefits and drawbacks to handling the sale of your web sites business on your own. Without a doubt, you have the most at stake in the outcome of your sale. That makes you the most passionate advocate for your web sites business in the business-for-sale marketplace. However, your close connection to your company can also be a drawback. Nearly all sellers have an inflated sense of their company's value. At a minimum, conduct an independent appraisal of the web sites business to gain an objective sense of fair market value.

Current Market Conditions

No one plans to sell a web sites business in a down economy. So far, government intervention and promises that the economy is slowly recovering haven't been enough to alleviate many entrepreneur's fears. However, many business sellers don't realize that a full economic rebound can have devastating consequences, particularly if sellers who have waited to list their businesses suddenly create a glut in the business-for-sale marketplace. Like it or not, the time to sell your web sites business may be right now, as long as your willing to adequately prepare your business for the marketplace.

Seller Financing

Capital is hard to come by these days. Thanks to more stringent commercial lending requirements, sellers have become de facto lenders, providing the financing buyers need to get their feet in the door. Although 100% seller financing isn't recommended, sellers are financing up to 70% of the sale price to close deals.

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