Niche Exit Planning Tactics

Selling a Wine Storage Equipment and Supplies Business

A lot can go wrong during the sale of a wine storage equipment and supplies business these days. With little room for error, your business sale has to feature the flawless execution of concepts that are driving today's business-for-sale marketplace.

Personal and professional concerns surround the sale of a wine storage equipment and supplies business. In our experience, a common owner concern is how the sale will affect customers and employees.

Market timing is a constantly moving target. That's why we think it's important for wine storage equipment and supplies business owners to know that it's possible to sell a business in any economy. The key is to go into the sale with your eyes open and with complete awareness of market condition.

How to Skillfully Address Buyer Concerns

Buyers can present challenges, especially during the due diligence stage. The questions wine storage equipment and supplies business ask during due diligence are designed to alleviate their concerns about the business and should be promptly addressed by the seller. To protect yourself, don't offer an answer until you are sure the information you are providing is 100% accurate. If due diligence drags on too long, your broker may need to intervene.

Advertising Your Sale

Successful wine storage equipment and supplies business sales incorporate comprehensive advertising plans. However, confidentiality and other concerns can present challenges, even for sales professionals. A highly publicized sale creates vulnerabilities that can be exploited by your competitors. Business brokers are skilled at publicizing wine storage equipment and supplies business sales while maintaining the confidentiality that is critical to your business.

Professional Appraisals

An experienced appraiser is part and parcel of a successful wine storage equipment and supplies business sale. Leading industry appraisers equip sellers with a value gauge that can be accessed during negotiations. If you're disappointed with the appraiser's estimate of your company's worth, you have the option of seeking a second opinion. However, it's more often the case that you will need to adjust your expectations of your business's value to buyers.

Share this article


Additional Resources for Entrepreneurs

Lists of Venture Capital and Private Equity Firms

Franchise Opportunities

Contributors

Business Glossary