Niche Exit Planning Tactics

Selling a Women's Information and Referral Services Business

Over the past few years, the women's information and referral services business marketplace has been a shaky environment for sellers. Here's what you'll need to know to sell a women's information and referral services business during challenging economic times.

Personal and professional concerns surround the sale of a women's information and referral services business. In addition to the personal enjoyment you received from the business, you probably have concerns about what will happen to the people who made your women's information and referral services business a success.

If your exit strategy involves selling a women's information and referral services business now, sellers need to make a strong case for buyers to purchase at or near the asking price.

Selecting a Broker

First-rate business brokers deliver prospects and profits to their clients. In the women's information and referral services business industry, experience is a must-have characteristic for qualified brokerage. The best brokers should also come with a list of references, a demonstrable track record and a proven plan for selling women's information and referral services businesses.

Laying the Groundwork

Effective women's information and referral services business preparation focuses on communicating value to prospective buyers. A first-rate business broker can give your business an edge by facilitating the preparation process and orienting your presentation toward today's buyers. Specifically, brokers can advise you about the preparation of financial statements and other documents buyers expect to see in a premium women's information and referral services business opportunity.

How to Skillfully Address Buyer Concerns

Buyers can present challenges, especially during the due diligence stage. Due diligence preparation can mitigate the irritation factor, but you should still expect to field numerous buyer concerns before closing. Avoid answering buyer concerns with vague generalities. Instead, be as specific as possible, even if it means doing additional research before offering a response. Refer to the Letter of Intent to determine how to wrap up due diligence and move the buyer on to closing.

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