November 14, 2019  
 
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Selling a Company

 

Selling an Advertising Directory and Guide Publishing Business

At first glance, an unstable economy would seem to be an unfriendly atmosphere for an advertising directory and guide publishing business sale. Don't be deterred by economic uncertainty. There are plenty of reasons why this is the right time to put your advertising directory and guide publishing business on the market.

You survived all the ups and downs of owning a business. Next, you'll need to prepare yourself to address the rigors of selling an advertising directory and guide publishing business.
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Many business owners don't know that advertising directory and guide publishing businesses are still a hot commodity, to the extent that sellers have properly prepared them for the marketplace.

Preparing for What's Next

So you've decided to sell your advertising directory and guide publishing business. That's great -- but have you considered what's next? Are you moving on to another business venture? Are you retiring? many sellers find themselves ill-equipped to handle life after their business and fail to understand that their future plans can influence the sale process. In today's market, many buyers expect seller financing - a concession that might not be a possibility for sellers whose next step requires the entire proceeds at the time of the sale.

When to End Negotiations

Negotiations have a way of dragging on forever. But sooner or later, someone needs to bring negotiations to a close. Unfortunately, that responsibility often falls on the seller. In an advertising directory and guide publishing business sale, a stalled negotiation can be an indication that the deal is dead. If you are adequately prepared, you'll know what your bottom line is -- and if the buyer is unwilling to meet your bottom line requirements or if negotiations are stalled, it's time to step back from the negotiating table and re-evaluate your options.

Advantages of Hiring a Broker

There are many reasons why hiring a broker makes sense in advertising directory and guide publishing business sales. First-rate brokers are extremely skilled at communicating your company's strengths to prospective buyers. Second, a good business broker is a master at confidentiality locating advertising directory and guide publishing business sale prospects and guiding sellers through negotiations. Typical brokerage rates (a.k.a. success fees) run 10% of the final price - an expense that is usually recouped through a higher sales price and less time on the market.

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