November 17, 2019  
 
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Selling a Company

 

Selling an Advertising Display Business

A lot can go wrong during the sale of an advertising display business even if the seller has previous business sales experience. With little room for error, your business sale has to feature the flawless execution of concepts that are driving today's business-for-sale marketplace.

Business sellers sometimes face a long, hard struggle to get fair market value for their companies. But with the adequate preparation, your advertising display business can attract buyers who recognize its potential.
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At Gaebler, we're seeing advertising display business sellers succeed by applying sound sales principles combined with a refusal to be intimidated by a down economy.

Why Confidentiality Matters

Confidentiality determines risk in the business-for-sale marketplace. A low-key selling strategy is a low risk activity because you can control who does (and doesn't) know that your business is on the market. Eventually, word will leak out. When that happens, it can damage your standing with customers and vendors. Successful sales walk a fine line between total confidentiality and aggressive promotion. Brokers and consultants can mitigate the risk by implementing confidential sale techniques.

Understanding Market Timing

Worried about timing? Believe it or not, this could be an advantageous time to put an advertising display business up for sale. Although the economy is generally struggling, low interest rates make advertising display businesses more attractive to entrepreneurs who want to get in the game. As the interest rates rise, it will be more difficult for buyers to make the numbers work in their favor. Market conditions can be intimidating. But your larger concern should be whether or not your business is ready to be presented to qualified sale prospects.

Maximizing Sales Price

There are no simple ways to sell an advertising display business. If you don't know what you're doing, your business could languish on the market for months or even years. Fortunately, a business broker can minimize the impact on your bank account and personal well-being. If you try to sell your business without a broker, your time will be consumed by the details of the sale. Subsequently, you'll be distracted from the demands of your auto supply store, business will suffer, and the sale price you receive for your company will be dramatically reduced. For a lot reasons, a decision to hire a broker is almost always the right decision, especially for sellers who need to receive top dollar for their advertising display businesses.

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What challenges have you experienced in selling an advertising display business or are you just getting started? If you have questions or advice to share, we'd love to hear from you!


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