November 19, 2019  
 
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Selling an Advertising Distribution Service

The decision to sell your advertising distribution service isn't something that should be taken lightly, especially these days. If a business exit is on the horizon, you'll want to check out our suggestions for staying ahead of the market.

You survived all the ups and downs of owning a business. Next, you'll need to prepare yourself to address the rigors of selling an advertising distribution service.
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The economy hasn't squashed the market for advertising distribution services. Like always, unprofitable and poorly positioned businesses struggle to find buyers while sellers who have invested time and effort to prepare their sale are being rewarded in the marketplace.

Sweetening the Deal

Today's advertising distribution service buyers expect sellers to offer concessions to persuade them to close the deal. Concessions can consist of non-cash as well as cash incentives. When you've reached your limit on price, consider offering non-cash concessions to encourage a commitment from the buyer. If you aren't familiar with typical advertising distribution service concessions, consult with a professional to learn how you can build incentives into your deal.

Preparing for What's Next

The decision to sell your advertising distribution service can't be made without adequate consideration of what will happen after the sale. If you aren't sure what's next, you could be in trouble because future plans and selling strategy are inextricably connected. In today's market, many buyers expect seller financing - a concession that might not be a possibility for sellers whose next step requires the entire proceeds at the time of the sale.

Maximizing Sales Price

There are no simple ways to sell an advertising distribution service. If you don't know what you're doing, your business could languish on the market for months or even years. Fortunately, a business broker can minimize the impact on your bank account and personal well-being. If you try to sell your business without a broker, your time will be consumed by the details of the sale. Subsequently, you'll be distracted from the demands of your auto supply store, business will suffer, and the sale price you receive for your company will be dramatically reduced. For a lot reasons, a decision to hire a broker is almost always the right decision, especially for sellers who need to receive top dollar for their advertising distribution services.

More Exit Planning Articles

Given your interest in exit planning and in advertising distribution services, you might find these additional resources to be of interest.

Marketing an Advertising Distribution Service

How Much Is My Business Worth?


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