You've invested too much in your advertising layout and design business to let it be sold for less than its worth. But unless you adequately prepare for the sale, some lucky buyer may walk away with a huge discount.
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If your exit strategy involves selling an advertising layout and design business now, business sellers may need to apply a combination of incentives and techniques.
Benefits of Third-Party Assistance
Rarely, if ever, do owners sell an advertising layout and design business without outside assistance. The enlistment of a qualified business broker is an excellent first step. We also suggest hiring an attorney, an appraiser, and an accountant early in the process. The early recruitment of external resources reduces your risk and results in a more predictable final outcome.
What to Expect in an Advertising Layout & Design Business Sale
It's impossible to predict the emotional highs and lows you will experience during the sale of your advertising layout and design business. Given your personal investment, you may also experience disappointment in the market's assessment of your company's value. Although it isn't easy, you can mitigate the emotional impact of an advertising layout and design business sale by setting realistic expectations before you list your business.
There's no room for error when you negotiate the sale ofan advertising layout and design business. More often than not, the person with the most knowledge will come out on top in an advertising layout and design business negotiation. But great negotiation begins with knowing yourself. What is the realistic price range for your advertising layout and design business? What is the minimum amount you're willing to settle on? Are you willing to offer seller financing or other concessions to close the deal? If you can't answer these questions, you're simply not ready to sit down at the negotiation table yet. If you aren't sure what you need, put negotiations on hold until you gain a clearer understanding of your own deal parameters.
Given your interest in exit planning and in advertising design and printing businesses, you might find these additional resources to be of interest.
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