November 15, 2019  
 
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Selling a Company

 

Selling an Advertising Production Service

Selling an advertising production service doesn't happen overnight. It takes a deliberate process to get top dollar for your company.

These days, the small and medium-sized business market is more confusing than ever before. Although there are plenty of entrepreneurs who want to buy an advertising production service, capital restrictions are holding them back.
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Many business owners don't know that advertising production services are still a hot commodity, to the extent that sellers have properly prepared them for the marketplace.

Preparing Family Members

Many sellers embarked on their advertising production service sale without adequately considering the impact it will have on their families. Unfortunately, families often experience turmoil during a sale even when the primary owner is convinced it's the right decision. As a seller, you need to be sensitive to your family's feelings about the sale and make an effort to keep them informed about the process. Subsequently, selling an advertising production service has to include ample communication and shared decision-making.

Identifying Serious Buyers

Unfortunately, many of the prospects you will encounter aren't serious buyers. Selling a business is hard enough. You can't afford to waste time on prospects that have no chance of turning their interest into an actual purchase. Your business broker can offer insights about how to quickly spot tire kickers. It's likely that non-serious buyers will want to know everything about your advertising production service during their initial inquires. Avoid releasing details about your advertising production service until you have established that they have the financial capacity to make a legitimate offer.

Working with Appraisers

There is no substitute for a qualified appraisal in the sale of your advertising production service. By hiring an appraiser to conduct a thorough appraisal of tangible and non-tangible assets prior to listing, you get a measure of the true worth of your business. Although the appraised value of your business may not be the same as the sales price, you gain valuable insight that can be used to your advantage during negotiations. If you're disappointed with the appraiser's estimate of your company's worth, you have the option of seeking a second opinion. However, it's more often the case that you will need to adjust your expectations of your business's value to buyers.

More Exit Planning Articles

We think you may find these additional resources to be of interest.

Marketing an Advertising Production Service

How Much Is My Business Worth?

Why Most Businesses Do Not Have Exit Plans

Five Tips for Maximizing Your Business Sale Price


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