Dire economic forecasts have forced many advertising and promotional mug business sellers into hibernation. Instead of listing their companies now, they're hanging back until they see signs of an economic recovery.
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At Gaebler, we think waiting for the economy to rebound is a mistake for many business owners. Selling a advertising and promotional mug business isn't easy, but we believe sellers can achieve their goals in any economic environment.
The Emotions of a Business Sale
Business sellers sometimes struggle to handle the emotions of a sale. Be prepared to experience everything from elation to remorse during the sale of your business. It's important to allow yourself time to process your emotions during your exit. At the same time, it's helpful to consult with people who can help limit the influence of your emotions on negotiations and other aspects of the sale process.
Even if you hire a business broker to facilitate the sale of your advertising and promotional mug business, it's likely that you will be the front line negotiator. A solo negotiation is a surefire way to may a tough job even tougher. By enlisting the assistance of a negotiation team (senior leaders, experienced negotiators, etc.), you can improve the quality of your negotiation strategy and position yourself to receive top dollar for your advertising and promotional mug business.
When the Sale Goes Off-Course
Many advertising and promotional mug business are tempted to save brokerage fees by selling their businesses on their own. But for every successful unassisted sale, several other advertising and promotional mug businesses sell below market value or languish on the market for years without attracting the interest of qualified buyers. Generally, listed businesses should generate interest within a few months. When buyers fail to exhibit substantive interest, it could indicate unrealistic pricing or an inferior selling strategy. Hire a broker and conduct a professional appraisal ASAP.
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