November 15, 2019  
 
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Selling a Company

 

Selling an Advertising and Promotional Mug Business

Most businesses are susceptible to economic conditions and advertising and promotional mug businesses are no exception. But in some cases, a down economy can actually improve saleability. All it takes is a strategy to identify solid prospects and convert them to buyers.

Dire economic forecasts have forced many advertising and promotional mug business sellers into hibernation. Instead of listing their companies now, they're hanging back until they see signs of an economic recovery.
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At Gaebler, we think waiting for the economy to rebound is a mistake for many business owners. Selling a advertising and promotional mug business isn't easy, but we believe sellers can achieve their goals in any economic environment.

The Emotions of a Business Sale

Business sellers sometimes struggle to handle the emotions of a sale. Be prepared to experience everything from elation to remorse during the sale of your business. It's important to allow yourself time to process your emotions during your exit. At the same time, it's helpful to consult with people who can help limit the influence of your emotions on negotiations and other aspects of the sale process.

Negotiation Teams

Even if you hire a business broker to facilitate the sale of your advertising and promotional mug business, it's likely that you will be the front line negotiator. A solo negotiation is a surefire way to may a tough job even tougher. By enlisting the assistance of a negotiation team (senior leaders, experienced negotiators, etc.), you can improve the quality of your negotiation strategy and position yourself to receive top dollar for your advertising and promotional mug business.

When the Sale Goes Off-Course

Many advertising and promotional mug business are tempted to save brokerage fees by selling their businesses on their own. But for every successful unassisted sale, several other advertising and promotional mug businesses sell below market value or languish on the market for years without attracting the interest of qualified buyers. Generally, listed businesses should generate interest within a few months. When buyers fail to exhibit substantive interest, it could indicate unrealistic pricing or an inferior selling strategy. Hire a broker and conduct a professional appraisal ASAP.

More Info on Business Transitions and Related Articles

Given your interest in exit planning and in advertising and promotional mug businesses, you might find these additional resources to be of interest.

Marketing an Advertising and Promotional Mug Business

Terms of Investment Banking Agreement

Pros and Cons of Using Business Brokers

Selling to Competitors


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