Business sellers are notorious for second-guessing themselves about the right time to put their companies up for sale.
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However, serious buyers also understand the value of a good antenna towers business. So for antenna towers business sellers, today's market is all about convincing buyers that the numbers make their companies worth the asking price.
The sale of an antenna towers business can be a rollercoaster of emotions. One minute you'll be elated at the possibility of moving on the next stage of your life and the next minute you'll be nostalgic about the memories of your time at the helm of your business. Given your personal investment, you may also experience disappointment in the market's assessment of your company's value. Accurate expectations, a solid strategy and a strong support system can be valuable resources for coping with the personal impact of the sale.
Broker vs. No Broker
When selling an antenna towers business, you have two choices: Hire a broker to facilitate the sale or perform the sale unassisted. Is there a cost associated with hiring a broker? Sure - about 10% of the final sale prices. But a good broker will make selling your antenna towers business much less painful. You can also expect to receive a higher sales price for your business in a broker-assisted deal.
Business sellers are sometimes surprised to find themselves in the position of negotiator-in-chief. When you sell your antenna towers business, your business brokers may or may not be willing to conduct negotiations for you. Negotiation is a chess game, best played with the resources and backend support of a negotiation team. Good negotiation teams support sellers, giving them insight and advice about how to overcome buyer objections and drive the process forward to a successful conclusion.
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