Selling a Business Advice

Selling an Ice Cream and Frozen Mixes Business

Most businesses are susceptible to economic conditions and ice cream and frozen mixes businesses are no exception. But in some cases, a down economy can actually improve saleability. To increase your company's sale price, you'll need to perform adequate preparations, positioning it to the catch the eye of profit-minded buyers.

The ice cream and frozen mixes business-for-sale marketplace is a nuanced environment, full of pitfalls for sellers who aren't prepared for its demands.

More than a few ice cream and frozen mixes business owners fail to receive fair market value for their businesses. With the right strategy, your sale doesn't have to end that way.

Handling Unexpected Outcomes

When you made the decision to sell your ice cream and frozen mixes business, you had a specific set of outcomes in mind. However, no one told the marketplace about your expectations. The outcome of your sale will be determined by market forces - not by your personal circumstances or desires. Surprises are inevitable, so to minimize the disappointment you will need to prioritize the outcomes you require from the sale. If buyers don't seem to be willing to meet your expectations, consult with your broker to modify your strategy and market approach.

Seller Concessions

Seller concessions are becoming more commonplace in business-for-sale transactions. Not surprisingly, seller financing is routinely requested by today's buyers. Traditional lenders and investors are gun shy - and that makes sellers a logical funding source for many buyers. If you are unwilling or unable to offer financing, be prepared to offer other types of concessions to close the deal.

Family Issues

Since your business was a family affair, your family members should also be involved in its sale Unfortunately, families often experience turmoil during a sale even when the primary owner is convinced it's the right decision. The sale of the business will likely result in new family dynamics. Subsequently, selling an ice cream and frozen mixes business has to include ample communication and shared decision-making.

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