August 19, 2019  
 
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Selling to Niche Markets

 

Selling to Art Consulting Firms

The territory of art consulting firms is fertile soil for for hitting your sales quotas. The implementation of these techniques for selling to the art consulting firm market will dramatically improve sales.

Selling is one of the hardest tasks you'll ever undertake. So it shouldn't come as a surprise that new customer acquisitions in this industry is a lofty ambition that demands diligence and respect.
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Don't be intimidated by the speed of the marketplace. Although speed is important, sales fundamentals and logical strategies will make the biggest difference in the success or failure of your selling efforts.

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Focused Messaging

Lead generation mechanisms are vital for firms that sell to art consulting firms. Sales teams should be trained in basic lead generation as well as your company's typical prospecting routines. Lead lists obtained through legitimate third-party providers like Experian can improve the quality of your leads and reduce the workload of gathering prospect contact information.

But lead generation is only one piece of the puzzle. Of equal importance is the quality of the messaging you include in your sales and marketing strategy. Keep in mind that art consulting firms are educated buyers who are skilled in identifying empty promises. To get their attention, you'll need to create highly focused sales messages that leverages your product's differentiated features.

Industry Experience

In art consulting firm sales, industry experience is a huge plus. Although it isn't necessary to be a twenty year industry veteran, it helps to speak the industry language and to understand the pressure points of a typical art consulting firm.

B2B sellers who lack industry experience can supplement the shortfall by subscribing to trade journals, partnering with industry insiders and immersing themselves in the industry culture. Remember, art consulting firms may also be more amenable to sellers within their network, so it's important to expand your industry contact base as quickly as possible.

How to Sell to Art Consulting Firms

After you have established contact with a prospect, how do you close the sale?

Like many of us, art consulting firm business owners are extremely busy and have no time for long sales pitches. As a rule, be respectful of your customers' time constraints and adjust your pitches to accommodate their schedules.

In some instances, your initial contact at art consulting firms you call on may not even be the decision maker, so you'll need to quickly identify key staff and be prepared to sell to office managers or others in the organization.

More Info on Selling

Ready to learn more? You may find these additional resources to be of interest.

Mailing Lists for Art Consulting Firms

Ways to Get Sales Leads

Cold Call Selling

Closing the Sale


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Is there something we didn't cover? We're always interested in hearing about new strategies for marketing to art consulting firms and welcome your feedback, tips, and questions!


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