Niche Market Sales Tips
Selling to Bamboo Dealerships
The trouble with selling to bamboo dealerships is that misguided efforts can threaten your entire business model. If your offerings appeal to this market, it's time to learn how to sell to bamboo dealerships in the new economy.
Many bamboo dealerships rely on third-party vendors for equipment, supplies and other products. So, many B2B companies build their business models around sales to bamboo dealerships.
In any B2B industry, one of the key indicators of long-term success is the ability to expand your customer base. Fortunately bamboo dealerships are plentiful, but the challenge is to acquire and retain new accounts.
Message First, Targets Second
Messaging is an important part of a successful sales strategy. Muddy messaging dilutes the sales cycle and frustrates prospective customers' efforts to discern the value of your products.
Whenever possible, the identification of key messaging should be incorporated into a comprehensive planning process that combines sales and marketing into a single, unified strategy.
The next step is to reduce your contact list to the contacts who are most likely to respond to your messaging. Although lead generation techniques are diverse, lead lists can be a useful resource for generating a list of prospects that are receptive to your messaging. Vendors like Experian specialize in providing targeted lists of bamboo dealerships that can be customized to your precise specifications.
Benefits of Networking
Networking broadens your prospect pool. In addition to raising your company's profile, it increases your credibility with bamboo dealerships.
But more importantly, a strategy that emphasizes networking can be a lead generation machine. Sometimes the leads you generate through consistent and intentional networking will be leads that you had never considered before.
Sales Incentives
Ideally, you want your sales force to be self-motivated to perform at a high level. But to inspire your team even further, consider offering sales incentives to sales reps that exceed bamboo dealership sales targets.
Incentives don't have to break your budget -- sometimes just recognizing an employee's worth to the organization is more valuable than an expensive incentive that lacks recognition or prestige.
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