No one said selling would be easy. So it shouldn't come as a surprise that new customer acquisitions in this industry is a daunting – but ultimately achievable business goal.
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Don't be intimidated by the speed of the marketplace. Although speed is important, sales fundamentals and logical strategies will make the biggest difference in the success or failure of your selling efforts.
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In a perfect world, you want your sales force to be self-motivated to perform at a high level. But to encourage constant improvement, consider offering sales incentives to sales reps that exceed bowling lane refinishing and repair business sales targets.
Incentives don't have to be pricey -- sometimes just recognizing an employee's worth to the organization is more valuable than an expensive incentive that lacks recognition or prestige.
Direct Marketing Strategies
Direct marketing is an effective way to sell to bowling lane refinishing and repair businesses. The benefit of direct marketing is that it is a way to manage costs when reaching qualified prospects with targeted messaging. From a sales perspective, direct marketing establishes a platform for relationships with bowling lane refinishing and repair businesses that can benefit from your products or services.
The tricky part about direct marketing is lead generation. Since finding leads is time-consuming and difficult, we recommend using lead lists supplied by established third-party vendors. Many businesses find that Experian is one of the best in the business with a reputation for supplying consistently reliable lists of bowling lane refinishing and repair businesses that produce high conversion rates.
Know the Competition
Companies who sell to bowling lane refinishing and repair businesses face no small amount of competitive pressure.
Although it may not seem like it, there are many other businesses that sell similar product lines. Subsequently, bowling lane refinishing and repair businesses are regularly targeted for prospecting and tend to be highly informed about their buying options.
By researching the competition, you gain the ability to evaluate and establish differentiated sales features. Although there are many ways to research your competitors, conversations with bowling lane refinishing and repair businesses themselves may be the best source of information.
Given your interest in selling and in bowling lane refinishing and repair businesses, you might find these additional resources to be of interest.
If you currently own a bowling lane refinishing and repair business, you are in the wrong spot. These resources will come in handy:
If you want to start a bowling lane refinishing and repair business, these resources should prove useful:
If you are looking for advice on selling to a different company type, you will enjoy our list of sales guides below.