Drive and diligence are excellent personality traits for sales professionals. But selling to business and personal coaching services requires more than an impeccable work ethic.
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With perseverance and strategy in your corner, it's possible to break into the industry and capture your share of the marketplace.
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How to Evaluate Sales Staff
Periodic staff assessment is essential for companies that sell in this industry. Businesses that achieve significant market share hire quality candidates and routinely evaluate them against performance goals and benchmarks.
Although annual reviews may be enough for other business units, sales units should be evaluated quarterly with monthly or weekly reviews of sales totals. Training, coaching and sales incentives can be useful for improving performance and revenues. In some instances, it may be appropriate to team underperforming sales reps with reps that have more experience selling to business and personal coaching services.
Marketing Channels for Business & Personal Coaching Services
Even though companies market their products in many different ways, there is one truth that applies to all business and personal coaching service marketing strategies -- no single marketing channel is capable of delivering the sales volume that you would expect to see in a leading B2B seller.
Across the industry, multichannel marketing strategies are typical, and may include direct mail, telemarketing, print ads, email campaigns and other online strategies.
Top sellers routinely purchase lead lists as a way to drive the sales process. High quality lead lists provide a high volume of leads that are up-to-date and targeted to high-converting prospects. In our experience, Experian Business Services has the largest and most accurate database of business and personal coaching services on the market.
Sales Strategy Tips
Effective business and personal coaching service sales strategies are concerned about both sales techniques and ROI. Some sales techniques are more effective than others and the ones that maximize ROI need to be pushed to the top of the list.
Also, it's important to avoid a silo approach to business and personal coaching service sales. Companies that isolate their sales units fall behind in the marketplace, especially when they face companies that encourage collaborative processes between sales, marketing and other units.
We think you may find these additional resources to be of interest.
If you currently own a business and personal coaching service, you are in the wrong spot. These resources will come in handy:
If you hope to open a business and personal coaching service, these resources should prove useful:
If you are looking for advice on selling to a different company type, peruse our directory of sales guides below.