Selling to an Industry
Selling to Cantonese Restaurants
The problem with selling to Cantonese restaurants is that misguided efforts can threaten your entire plan for success. To dominate in the Cantonese restaurant industry, you'll need to pay attention to the basics.
The world is unpredictable and businesses are constantly adapting their sales approaches to respond to market demands.
For small businesses that sell to these companies, the industry's positive growth outlook makes the solid execution of fundamental sales principles more important than ever.
Marketing, Promotions & PR
Emerging B2B businesses are often tempted to buy their way into the market. Rather than taking the time to develop relationships with Cantonese restaurant owners, these companies unleash an avalanche of high-priced marketing content in hopes of scoring fast conversions from buyers.
Marketing is useful and necessary. But new businesses should channel their energy toward initiatives that support their value proposition. Although lead lists obtained from third-party vendors like Experian can improve the flow of prospects to your team, the effectiveness of your marketing efforts is limited to your team's ability to connect marketing, promotional and PR messaging with your company's unique product traits.
Putting It All Together
Ultimately, there is no single strategy that can guarantee a close in your efforts to sell to Cantonese restaurants. It's often a combination of techniques that converts prospects to customers.
Although it's easy to get caught up in the micro-level details of the selling cycle, sellers in this industry need to maintain a macro perspective that integrates sales techniques with a more comprehensive sales and marketing strategy.
Industry Experience
In Cantonese restaurant sales, industry experience is a huge plus. Although it isn't necessary to have decades of front line experience, it helps to speak the industry language and to be acquainted with the concerns of a typical Cantonese restaurant.
B2B sellers who lack industry experience can compensate for inexperience by subscribing to trade journals, partnering with industry insiders and immersing themselves in the industry culture. Remember, Cantonese restaurants may also be more open to sellers within their network, so it's important to make new contacts as quickly as possible.
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